Before Panera came to us, their social presence was nothing more than boring food pics and uninteresting copy. So we made sure every post was something more than a swippable moment on a mobile phone. We crafted stories while challenging ourselves to talk with people — not at them. We wanted people to familiarize themselves with Panera's offerings in a relatable, interesting and beautiful way.
Rapid Pick-up 1
Rapid Pick-up 2
And because no social brief can be done without them, here's some influencer content.