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NIKE | Lunar Force One
To launch the ‘Lunar Force 1’, the challenge was to conceive an engaging experience with a narrative that connects the classic model with the most modern innovation. Rather than advertise we invited the media and influencers to a journey back from the moon. A physical space designed to be timeless, suspended, and other-worldly. The result was an anti-gravity sensation, inspired by the aspirations of the Air Force 1 product designers themselves.