For too long whisky has been the drink of uppercrusty social circles, or rugged cowboys. Depends on what part of the country you’re from. But neither tough guy image reflects what or who is happening in culture today.
So we refreshed the Crown Apple brand for everybody else, giving it not one identity, but infinite personalities — to look and act fresh every time.
On OOH and social, Crown Apple never shows up the same way twice.
Every month, we slide into the DMs of an up-and-coming artist and conduct a 3-question interview: