Google | Project Re:Brief

Four iconic campaigns, reimagined for the digital age with the legends that created them. Shot over two weeks in New York, we worked with five of the original “Madmen” (Paula Green was the inspiration for Peggy) to reimagine their iconic commercials for a new era and prove that even the biggest ideas can fit inside the smallest banners. The whole thing was developed into a documentary by Emmy-award winning filmmaker Doug Pray and even spawned a new division at Google called “Art, Copy & Code”.

Buy the world a Coke

In 1971, Harvey Gabor's "Hilltop" ad imagined a world brought together by the sharing of a Coca-Cola. Here's how a mobile banner ad turned his dream into a reality.

Drive it like you hate it

Amil Gargano said "Drive a Volvo like you hate it.", and there was one guy in America who was doing exactly that. Through our small space, users were able to experience nearly 3 million miles worth of memories.

WE TRy HARDER

In 1962 Paula Green wrote "We Try Harder" and to this day Avis lives by that moto. To bring that level of commitment to customer service to the 21st century a whole new set of tools had to be created.

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