ally | Animal Crossing

1000 bells = 1 Turnip! Sounds like gibberish, but for anyone who's ever played Animal Crossing it's the best ROI (return on investment) ever. That's how we took the most popular game of 2020 and turned it into a platform to show the world that ally makes your money work smarter.

CASE STUDY

ALLY ISLAND

To launch our promotion, we created ally Island. A playful take on ally's brand in the world of Animal Crossing. Each area of the island showcased different aspects of ally bank, including Jimmie Johnson's racetrack, Little Detroit, ally's Dream Home among others.

Come to ally island!

Spreading the word

We partnered with Twitch’s KangGaming to debut our record breaking turnip prices, and officially invite the world to ally Island. We had three separate streams full of activities and rewards, each one taking over the coveted front page of Twitch and bringing ally to a whole new audience.

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